AGENCY

Wonderful Agency

CLIENT

FIJI Water

TYPE

OOH

ABOUT THE PROJECT

As part of The Wonderful Company's media buying strategy, the team secured a premium location for a brand new billboard in New York City's Time Square. Being one of the first brands to use the billboard we took a look at the clutter that already exists in Time Square and inspired by our packaging we tried to make a simple, beautiful and standout billboard that could cut through in the already saturated landscape.

THE BILLBOARD

The billboard promotes our 700ml. skew, which is a new entry into the FIJI Water family of products. Designed to fit a more active lifestyle it also solved some practical problems the 500ml. size had, mostly that it didn't fit in standard cupholders due to the square shape of the bottle. The billboard does a great job of communicating this in 30 seconds while also providing a soothing and calming contrast to the hectic and crowded advertising that already surrounds Times Square.

Mike Hand
Sr. Artist/Motion

Frances Perez
Creative Director