DUALSHOCK BACK BUTTON ATTACHMENT
Project Type: Product, UX.
The DualShock back button attachment adds some much requested (and death-grip saving) functionality to the DualShock 4. The team had to work under very specific hardware limits and create a easy-to-use and delightful experience on limited screen space and unique input methods.
BridgestonE
Project Type: Strategy. UX. Website.
The tire industry is extremely competitive, with ads always trying to scare you and how they are the only thing between you and certain doom. Despite there being more cars on the road than ever, consumers are still unsure on why or how to pick tires and their impact in the quality of ride, handling and fuel efficiency. We wanted to give Bridgestone a chance to change all this.
GEnerations Of Love
Project Type: Digital Campaign. Film.
The love of a mother transcends everything and her teachings and influence gets passed down through the generations. We wanted to reward a few special moms for their love and dedication with the surprise of a lifetime.
POM WONDERFUL.COM
Project Type: Website. Content Strategy.
The POM Wonderful brand has enjoyed one of the most iconic pieces of packaging in the last decade. With its unmistakable shape it has always been a unique and visually interesting part of the brand. This however, has not been true of the brand's digital presence, this is why we set out to design a new .com that would revive the iconic brand online with a modern look and a more usable website.
ONE TOUGH MOTHER
Project Type: Digital Campaign. Film
An empowering campaign showing that motherhood isn't always hearts and roses. The campaign highlights the strength and dedication of mothers, and juxtaposes it with Vince Lombardi's "What it takes to be number one" speech, asking the viewer to question the pedestal in which we place athletes and forcing you to pause and appreciate how much more mom does for us every day with less veneration.
Other Recent Projects
DESTROY ERNIE'S EVIDENCE
Project Type: Digital Campaign. Web Experience
Like “The Hangover” meets “Where in the World is Carmen Sandiego,” this eight chapter interactive story invites people to solve puzzles, win prizes and piece together the story of what happened to Ernie on the night of his off-the-hook Pistachio Party.
Porsche TRACKER
Project Type: App.
The Porsche Tracker was designed to be a part of the shopping experience of Porsche's most exclusive customers. A tablet (with the preloaded app), delivered at the time of purchase of your customized vehicle, which allows you to witness your vehicle being assembled in Germany from the custom stitching on your seats, to its completion and delivery to your home.
HAlos ATS
Project Type: Installation, OOH.
For the holiday season we partnered with DreamWorks to bring consumers a sponsored experience in the most festive place in their city: the mall. "Adventure to Santa" (ATS) featured a massive LED installation in the form of Santa's house, which included an interactive experience with games and activities which we supplemented with OOH take-overs.
ATLANTA AQUARIUM
Project Type: Installation.
In partnership with Behr Paint and the Atlanta Aquarium (largest aquarium in the Western Hemisphere), we set out to update one of their big on-site installations. This cutting edge, game-like, experience was designed to appeal to kids and adults. The experience featured co-branded physical take-aways and social integration with the object of driving awareness and repeat visits.
THE FIJI WATER STORY
Project Type: VR Experience Concept.
What makes FIJI Water so special is its natural origin, coupled with the fact that it does indeed come directly from the islands of Fiji. Even more special, and perhaps less known, is the process by which the water is naturally collected in an underground aquifer to then be bottled at the source, making FIJI Water's slogan the most honest, since it really is "Untouched by Man".
FiRESTONE RACING
Project Type: Website. Content Strategy.
One of the most exciting motorsports is IndyCar racing, and as long as there has been IndyCar races there have been Firestone tires connected to them. Despite this commitment to racing, Firestone Racing had not invested much into their digital presence, and we wanted to change this with a news and educational destination worthy of their fans and their passion.
LSE - CONFIDENTIAL
Project Type: Platform. Business Strategy. Experience Design.
Lightstorm Entertainment has been a part of some of the most influential films in recent history. James Cameron has also been considered a visionary and someone who embraces and pushes new techniques in film. That ambition an attitude was translated to this project, and although it may be years before it finally gets made it was a very rewarding challenge to take on.
RIOT - CONFIDENTIAL
Project Type: Website Experience.
As one of two confidential projects for Riot Games, we could not have been more excited to work with a company whose culture of quality and collaboration transfers so easily to their partners. Asking us to solve a complex story-telling and user experience challenges we couldn't be more delighted to collaborate with them on this project.
Get Crafty
Project Type: Digital Campaign. Video Content.
Let's Get Crafty with Halos was a digital campaign designed to appeal to parents looking to spend time with their kids around specific holidays to promote usage occasions. Our team worked to design unique crafts that could be made quickly and would leverage the Halos. The program was so successful so we extended it with two additional sets of videos.
FAN HALL OF FAME
Project Type: Website. Contest.
Sports are nothing without the fans. Without fans you would just have some weird physical specimens wearing matching clothes on a field. This is why helped ESPN create the ESPN Hall of Fans, to celebrate the most hard core fans. These isn't your average fan, these are the most dedicated among them and in some cases as iconic as their teams.
BATTLESHIP
Project Type: VR. Application.
Designed to promote the film this app would take yo into a tour of the USS John Paul Jones a Burke class Aegis destroyer. Originally created as a VR experience it was later deployed only on mobile primarily because, at the time, VR was not as available as it is now. The experience recreated the main sections of the ship and allowed you to explore and collect exclusive content from the film.
LIONEL TRAINS
Project Type: Website. Web Experience.
Struggling to stay relevant, Lionel Trains reached out to us to help revitalize their online presence. Attempting to bring life to its brand we revised their logo, helped them launch a new mobile game, created a content hub and deployed a multi-user game experience that mimicked the collectability and marvel of creating your own train sets.
Just Like Her
Project Type: Digital Campaign. Film.
Wether we like it or not, we are all slowly turning into our mothers (hopefully the good parts). This digital campaign for Teleflora highlights the great traits we share with our mothers and how they shape the path we take and the person we eventually become. Featuring real stories and real mom's this film reminds us that we should always embrace the untold gifts we receive from our mom.
FIJI Water TS
Project Type: OOH
Kicking off the summer for FIJI Water, we designed an out-of-home digital billboard set to run on Times Square in New York City. The billboard, which is fully animated, will display a 30 second animation that quickly explains the "FIJI Water Story" which encapsulates the natural process by which the water is purified and how it is "Untouched by Man" until you open the bottle.