AGENCY

Wonderful Agency

 

CLIENT

Teleflora

 

TYPE

Film/ Digital Campaign

 
 

ABOUT THE CAMPAIGN

This digital campaign for Teleflora highlights the great traits we share with our mothers and how they shape the path we take and the person we eventually become. Featuring real stories and real mom's (mostly) this film reminds us that we should always embrace the untold gifts we receive from our mom. Despite reduced budgets for the year, the campaign was successful, and the longer form anthem video performed best and produced the most engagements along with the fifteen second spot featuring the Firefighters.

 
 
 

THE CONCEPT

The way we can never find our glasses, how we make a mess when we cook, the road rage we get behind slow drivers, how we’re always late. We hear, “You’re just like your mother!” throughout our lives... but in the end, we’re thankful that we are. Our hand-arranged, hand-delivered Teleflora bouquets are beautiful, just like her.

 
 

PERFORMANCE

 

4.1MM

Impressions

 

82%

Female Viewers

 

61%

Efficiency YOY

 
 

Special Credits

Heather Sison
Art Director

 

Meghann Bass
ACD Writer

 

Jenni Warsaw
Director Of Production

Matty Conrad
Producer

 

Anne Kurtzman
Sr Producer

 

StudioM
Production Studio