Generations Of Love — Andrés Conde

AGENCY

Wonderful Agency

CLIENT

Teleflora

TYPE

Digital Campaign

AWARDS

AdAge Ad of the Day
YouTube Ad Leaderboard

ABOUT THE CAMPAIGN

The love of a mother transcends everything and her teachings and influence gets passed down through the generations. A good mother yields a good child and that child becomes a good parent, but in today's world as we grow older and form our own families it is harder to stay in touch with mom. This insight allowed us to place the Teleflora brand as the hero by organizing the delivery of a lifetime and proving that when you send a bouquet you are always sending more than flowers.

THE FILMS

In our quest for authenticity we scouted for real stories, finally settling on four. As we developed the concept we knew that only one story would rise to the top, but we had no guarantees that any of them would break through. We also had to plan and execute four unique unscripted surprises and no room for error. All of the reveals had to be captured as they occurred and the brand had to be naturally integrated and not ruin the moment.