ABOUT THE CAMPAIGN

For the Holiday season we partnered with DreamWorks to bring consumers a sponsored holiday experience in the most festive place of the holidays: the mall. "Adventure to Santa" (ATS) featured a massive LED installation, an interactive experience inside the house and games and activities. We supplemented this activation with OOH take-overs on four of the largest malls across the US that included print and digital billboards. 

Mike Hand
Sr Artist/Motion