AGENCY
Razorfish
CLIENT
Porsche Cars NA
TYPE
Application
ABOUT THE PROJECT
We were asked to create a custom application meant to enhance the Porsche ownership experience. The app would be integrated into the Porsche assembly and crafting process, providing detailed progress updates to new owners and allowing them to share, in their terms, across their social channels and communities.
THE EXPERIENCE
You have been building your Porsche since the first grade. Years spent laboring over the details. The colors. The wheels. The ducktail spoiler. How you want the exhaust to sound. The miles you racked up in mental test drives. It was worth it. It all leads to the moment you have been waiting for your whole life.
WITNESS THE CRAFT
The app turned the agonizing three-month wait for your new Porsche into an exhilarating, sophisticated experience. This new way to witness the birth of your Custom Porsche, delivered personalized messages, pushing content straight from the production line to you; keeping you informed and engaged throughout the build.
PREPARING FOR ARRIVAL
Once your Custom Porsche ships, the buyer would be able to track it on an interactive world map as it makes its way from Stuttgart to their garage. Along the way, social features allow you to share updates with friends, family and other enthusiasts, making them feel part of the experience.
THe FInale
As exciting as this journey has been, it’s still a long time to wait for your Custom Porsche. The experience culminates with an interactive film that captures the essence of the brand and the creation of your Custom Porsche from beginning to end. We surprise and delight Owners with this ever-lasting reminder of how their Custom Porsche came to life – a special time they can cherish and share with everyone.
FEATURE BREAKDOWNS
SPECIAL Credits
Andre Poli
Art Director
Daniel Averso
Art Director
Michael Cambardella
Sr Writer