AGENCY
Wonderful Agency
CLIENT
FIJI Water
TYPE
VR Experience Concept
ABOUT THE PROJECT
As part of FIJI Water's dominant position in celebrity culture and being regarded as "Earth's Finest Water" we wanted to give consumers the opportunity to experience its unique origin story. FIJI Water is collected in a natural aquifer directly from torrential rains and it is naturally purified and bottled. So what would be more thrilling than to witness this process in first-person view as you fall from the heavens onto the beautiful islands of Fiji.
ART Direction
One of the challenges for this project is the art direction. With a product that is value proposition is its natural origin, choosing the wrong art direction can make the product feel unauthentic or manufactured. We have been exploring a variety of options from a stylized approach to live 360 video and a combination of real-time graphics and film footage.
The EXPERIENCE
Having a quality experience was essential and luckily there are a lot of great partners out there that were willing to embrace our idea and take it to the next level. Below are some of the renders of how the experience may have played out if we could develop the installation with haptic elements.
The Partners
Having a quality experience was essential and luckily there are a lot of great partners out there that were willing to embrace our idea and take it to the next level. Some of the images above are courtesy of Unit9 a talented Digital/VR studio and a partner we hoped to engage but haven't, as the project has not been green-lit.