ABOUT THE CAMPAIGN

Parents always struggle with keeping their kids occupied and eating healthy foods. We also know that parents are looking for ways to spend time with their kids doing something they can both enjoy. This is why we created the Get Crafty campaign, a series of simple crafts that were fun and easy to make all featuring the Halos. The program also aimed to solve the issue of providing healthy snack alternatives during group activities such as Valentine's Day or sports/cultural events at school. 

THE Videos

Using a table top view we walk consumers through the steps needed to build each of the crafts using a combination of fast motion, real-time and slow motion to make the instructions as clear as possible. Each craft was designed to use as little material as possible and the videos were restricted to be under 2 minutes. The most challenging part was designing crafts that would keep the product as the hero and essential for their completion.

Mike Hand
Sr. Artist/Motion