ABOUT THE PROJECT

Rebooting the beloved British TV show in the US wouldn't be complete without a strong digital campaign. MTV came to us to create a digital concept that would help drive awareness and excitement about the launch of the new show and we were happy to help.

While our ad team was diligently working on the display media, we focused on creating the home-base for the show's community online. The community (which we had to build in less than six months before the launch) had to stay true to the show's raw narrative but still be inviting, irreverent and full of personality and rebellious energy, which lead us to develop the core visual style

Christian Kowalchuck
3D Artist/ Technical Director

Chris Pushies
Art Director