AGENCY
RED Interactive
CLIENT
BBC America
TYPE
Website
AWARDS
Webby, Creativity.
ABOUT THE PROJECT
Rebooting the beloved TV show with a movie and a new series wouldn't be complete without a strong digital component. As part of the announcement of the revival of the Walking With Dinosaurs franchise, we were asked to create a unique experience for dinosaur lovers everywhere.
Hatching Anew
The new Walking With Dinosaurs website was designed to be the source of all dinosaur news and facts, but we also wanted to give people a reason to comeback and go through all the great content. The site featured a "Hatching" countdown for each new dinosaur we added. You could also login with Facebook and be awarded special content based on actions and how much content you viewed on the site.
DINO FACTS
Gamification and teasing aside, the reveal of each dinosaur was accompanied by what fans really wanted, new and updated information for each of these dinosaurs. We decided to create interactive, infographic-like pages to give users bite-size information that they could quickly grasp and take with them. To our surprise the research team at BBC didn't actually have any bite-size facts about the dinosaurs, so our team had to develop all of them and submit them to their scientists for approval.
THE FILM
Along with all the other functions of the site (news, galleries, events, etc.) the site also hosted the official content for the film. The film featured accurate dinosaurs on a coming of age adventure and we used the site to introduce the characters and trailers. Below is a quick video of the complete site experience, including the film site.
SPECIAL Credits
Christian Harden
Sr. Developer
Christian Kowalchuck
3D Artist/ Technical Director
Chris Pushies
Art Director
Danny Garcia
Sr. Developer
Paul Valenzano
Sr. Producer
Douglas Hernandez
Art Director
Harrington Joseph
Sr. Developer